Italian espresso plays at home: Lavazza Platinum Partner of the 2021-2025 Nitto ATP Finals in Turin

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Turin and Lavazza welcome the Great Tennis: from this year, one of the main cities in Piemonte will host the Nitto ATP Finals, becoming one of the centres of world tennis. The tournament is a regular appointment reserved for the eight best tennis players of the season, who compete for the title of Master of the Year.

 

Lavazza has been a constant presence on the courts of the Great Tennis since 2011, and this year it is reaffirming its ties with this ancient sport by "playing at home": an affinity based on passion, the quest for excellence and innovation combined with tradition and ritual. Because when we are talking about tennis, as well as coffee, it's all about finding the right balance, the perfect blend of creativity and technique. This partnership has led Lavazza to become a partner of the main Grand Slam tournaments over the years. 

As of this year, another major international championship has been added.

"The Nitto ATP Finals represent a great opportunity, not only to highlight the excellence of tennis, but also to relaunch an important city and region, the daily scene of our industrial development," emphasizes Marco Lavazza, Vice President of the Group and Member of the Nitto ATP Finals Committee of Honor. "Turin is the city where everything began for Lavazza, and tennis is both a passion and a strategic choice that has marked and accompanied our path towards internationalization". Together with the Grand Slam events, the Nitto ATP Finals are the most contested and spectacular competitions of the world tennis circuit. A championship that began in 1970 and has been hosted by 14 cities on four continents in the past. An indoor event played on a hard, fast surface which, starting this year, will be held in Turin every November, at least until 2025.

 

An event that Lavazza is proud to host in the city where its roots are firmly established and where the Nuvola headquarters are located, which will be the venue for meetings and events throughout the tournament. There, every guest with a Nitto ATP Finals ticket will be able to visit the exclusive Espresso Lounge and Espresso "Living" Room, which have been specially set up, as well as the temporary exhibition of rackets entitled "The real challenge is to get involved". 

 

Nuvola is therefore a space for sharing, where on the eve of the Nitto ATP Finals, tennis fans have already had the opportunity to admire up close the trophy reserved for the winner of the tournament. 

The story unfolds through coffee experiences, meetings and exhibitions, and also features young champions and convincing Italian tennis promises, among whom Lavazza has chosen three Ambassadors to talk to tennis fans and all those who want to discover more about the sport: the new phenomenon Jannik Sinner, the promising Lorenzo Musetti and Turin champion Lorenzo Sonego.