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In 2025, we celebrate two extraordinary milestones: Lavazza’s 130 years of innovation, passion, and commitment to the world of coffee and the first decade of history of our Group. What began in 1895 as Luigi Lavazza’s small grocery store in Turin has evolved into a global enterprise spanning continents, founded on values that have stood the test of time and continue to drive our goals.
These anniversaries are not a mere celebration of longevity but a recognition of the principles that have guided us through three centuries. Resilience, collaboration and a strong belief in coffee’s potential to inspire and connect people have shaped our journey.
These values have enabled us to navigate complex market dynamics and meet the expectations of a changing world while staying true to our Purpose.
A defining achievement of 2024 was the 20th anniversary of the Lavazza Foundation. This initiative underscores our long-term commitment to coffee-growing communities and sustainable development. Through impactful programs focused on social, environmental, and economic advancement, the Foundation exemplifies our belief that sustainable growth is essential to our industry’s future.
Looking ahead, our direction is clear: to continue shaping the future of coffee as a force for good. By advancing sustainability, championing innovation, and nurturing excellence across every facet of our business, we aim to create value for all stakeholders in the coffee supply chain. Our focus remains particularly on empowering coffee-growing communities, promoting opportunities for women, and fostering youth entrepreneurship. This milestone presents both a reflection on our rich legacy and a springboard for tackling future challenges with the same determination and purpose that have defined Lavazza for 130 years.
For four generations, Lavazza has demonstrated the enduring power of values-driven vision. Our story is one of continuous growth, built on a foundation of trust, innovation, and the unifying potential of coffee. As we move forward, we remain committed to driving progress, building connections and a sustainable, inclusive future for the global coffee industry.
Giuseppe Lavazza
Chairman, Lavazza Group